RODNEY SCOTT BBQ
BRANDING | PACKAGING DESIGN
ABOUT: The challenge was to create a comprehensive redesign of an existing brand and needed to contain a bottle, box and bag. Rodney Scott is an award winning pit master however his brand was lacking some spice. This design showcases the more serious side of what it takes to be a true pit master, while successfully getting across the personality I wanted to give the product. The ideation behind the product stemmed from seeing and hearing the sights and sounds that Rodney is surrounded by each and every day.
TOOLS: Adobe Indesign, Adobe Illustrator, Adobe Photoshop
DURATION: 5 Weeks